I encourage the development of visual identities that have roots in something authentic, and I look to engage with a target audience by approaching design as a solution to a particular problem. We can partner with our target audience as opposed to taking advantage of them.
Animating the graphic design elements of commercials and informative videos has become a passion of mine. Motion graphics are used in all forms of digital video: mixing typography, imagery, illustrations, and 3D elements bringing movement and action to digital media.
A click with a mouse, a voice command, the press of a button, and a swipe of a finger are all ways that we interact with software in an almost autopilot-like fashion. Technology meshes with our lives and we are constantly evolving new ways of engaging, manipulating, and navigating digital experiences.